ASMR and stress

A richer, more immersive experience powered by Sony innovation.


(Autonomous Sensory Meridian Response)

Experience ASMR

Carphone Warehouse proudly present a new collection of ASMR stimuli.

These videos have been captured using the new Sony Xperia XZ1 smartphone and integrated Motion Eye™ camera, which offers beyond human-eye detail, thanks to super slow motion and predictive capture, and a SteadyShot™ mode.

Combined with high resolution audio capability, and digital noise-cancelling technology, videos shot on the Sony Xperia XZ1 reveal life's true beauty.

Are you ready for a fully immersive ASMR experience?

Blowing bubbles

Making a coffee

Plucking a guitar

Ironing a shirt

Folding paper

Icing a cake

Running a bath

Stroking a cat

Shuffling cards

What is ASMR?

In recent years, ASMR experiences have taken the world by storm, thanks to their sleep and relaxation-inducing powers. But what exactly is ASMR, and why have so many people turned to these videos as a cure for sleep deprivation and anxiety?

Autonomous Sensory Meridian Response (ASMR) is an experience characterised by a tingling-like sensation that usually begins on the scalp and moves down the back of the neck and upper spine.

This experience is commonly triggered by high definition sounds and visual stimuli.

The most common way to generate an ASMR experience (sometimes call a 'brain orgasm') is via a video with a whispering-style narrative.

The trend started in 2009 with YouTube personality WhisperingLife and there are now thousands of ASMR artists and millions of videos that can be easily accessed online.

The science

Research undertaken with 2,044 UK adults in September 2017 revealed that one in six feel stressed every day.

Lack of (or issues related to) sleep was the leading cause of stress or anxiety across the nation (38%) followed by financial pressures (37%), and work-related capacity issues (31%).

Nearly half (46%) of those polled said that peace and quiet helped with stress, but a third (34%) said that sleep worked best for them.

So, how can ASMR help?

Causes of stress

Lack of sleep 38%
Financial pressure 37%
Work-related capacity issues 31%

...people who engaged in ASMR found that most (98%) used ASMR for relaxation, 82% used it to help them sleep, and 70% to help them deal with stress."

Cambridge University graduate, health book author, and former hospital GP, Dr Sarah Brewer said "Reports of ASMR experiences were first recognised in 2010, and it appears to be prevalent although no firm figures are available.

"It is estimated that 70% of people experience ASMR in different intensities, and that 30% do not experience ASMR at all. People who can engage in ASMR can do so at any time as long as they are somewhere quiet and calm.

"A survey of 475 people who engaged in ASMR found that most (98%) used ASMR for relaxation, 82% used it to help them sleep, and 70% to help them deal with stress.

"The ability to engage in ASMR appears to be linked with certain personality traits, such as Openness-to-Experience (which is associated with curiosity, unconventionality, artistic or aesthetic tendencies, wide interests and fantasy) and Neuroticism (which is associated with anxiety, angry hostility, depression, and self-consciousness) rather than other traits such as Conscientiousness, Extraversion, and Agreeableness."

Sony Xperia XZ1

Experience an immersive world of entertainment powered by Sony innovation.

The 5.2" High Dynamic Range (HDR) display shows video so realistically, you'll feel like you're in it. Be immersed in a world of exceptional colour, contrast and clarity.

Capture detail beyond the capability of the human eye with the Motion Eye™ camera and the latest Sony memory stacked sensor. Slow down the moment to unveil the hidden details with 960 frames per second and super slow motion playback that is four times more dramatic than conventional slow motion.

The Sony Xperia XZ1 is also packed with the latest audio-enhancing technologies. Enjoy unprecedented sound quality – always.

  • Innovative new 3D CREATOR for unrivalled and fast 3D object creation.
  • Corning® Gorilla® Glass® 5 and a seamless metal body that take beauty and durability to new heights.
  • 13-megapixel camera with an 1/3/06" Exmor RS™ sensor and a display flash.
  • Super-smooth performance with advanced processing power.
  • Cutting-edge Qualcomm® Snapdragon™ 835 Mobile Platform for stunning graphics, industry-leading performance, and enhanced battery efficiency.
  • Super-fast downloading and high-speed uploading.
  • Reliable all-day battery throughout the product lifespan thanks to built-in intelligence.
Check out the Sony Xperia XZ1 here