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Terms and conditions and methodology


Average saving is based on customers that purchased a new contract between 1st Dec 2016 and 31st Dec 2016. For 60% of customers we were able to directly compare the total cost of ownership of the deal purchased from Carphone Warehouse vs. The network's (Vodafone, O2 or EE) published website price. Total cost of ownership is calculated by: monthly cost x 24 + upfront cost - any cashback.  Matched tariffs are where minutes, texts and data are the same.  Total matchable transactions in this period were 79,653. The total match rate for December 2016 was 60% (includes iD where there is no match). This breaks down to 86% for O2, 90% for Vodafone and 48% for EE. Excludes any deals with gifts or other promotions. Excludes any tariffs that we do not range or sell.    


On average our customers saved:

Period Overall network saving O2 EE Vodafone
Dec 2016 -£152.99 -£147.06 -£193.87 -£136.64