^ UK's lowest price on pay monthly applies to the price of the monthly line rental on new subscriptions, where there is no upfront cost for the handset. UK's lowest price on pay as you go is based on upgrades and new connections on selected networks. Pay As You Go New Connections on selected Networks only. Pay as You Go Upgrades available on O2, Orange, Vodafone, T-Mobile and Virgin Media only. Standard Terms and Conditions apply. Minimum £10 top-up required on pay as you go new connections. UK's Lowest Price correct at time of print and it applies to published prices, where the handset is in stock and available for immediate purchase and dispatch. Excludes all online retailers without high street presence and other promotional offers.
†† Networks may increase monthly price in line with Retail Price Index (RPI).
* Savings of £99.99 on the Samsung Galaxy S5 as a result of a reduction in the upfront cost of the EE pay monthly tariff.